| Step ONE Course Assignments |
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Step ONE "24 Hours to Zero Down Marketing" Course Assignments 1. INTRODUCTION 24ZDM HOURLY Assignments 2. ONE “Get Ready to Sell! Get your storefront organized.” 3. TWO “Know Your Consumer” Ask a Friend 4. THREE “Know Your Consumer” Ask a Stranger 5. FOUR “Know Your Customers” 6. FIVE “Define Your Customers” 7. SIX “What Do We Know?” 8. SEVEN “Start with 100 Words!” 9. EIGHT “Say it in 50 Words!” 10. NINE & TEN “Test Your Messages” 11. ELEVEN “Elevator Speech” 12. TWELVE “Keywords” 13. THIRTEEN - SEVENTEEN “Website, brochure, business card” 14. EIGHTEEN “Consumers and Third-party Validation” 15. NINETEEN “Email Blast” 16. TWENTY “News Release” 17. TWENTY-ONE “Hitting the Streets” 18. TWENTY-TWO “Blog” 19. TWENTY-THREE “Thank you notes” 20. TWENTY-FOUR “Commit to 24 Hours a Month” |

